entrupy

Entrupy is a globally recognised authentication technology.

Entrupy combines artificial intelligence, microscopic imaging and a database of millions of verified items to detect even the most sophisticated counterfeits. The system analyses details invisible to the human eye – material structure, stitching, surface micro-features and logos.

Unlike traditional assessment, it works with objective, quantifiable data. Each item is captured with a specialised optical device at up to 260× magnification, recording the microscopic structural features of materials, stitching, finishes and logos.

These image samples are then sent to Entrupy's cloud analytics system, where they are evaluated by adaptive AI algorithms. Machine-learning models compare millions of data points against an extensive database of verified originals and known counterfeits, identifying even the smallest deviations.

This methodology reliably detects even so-called superfakes – counterfeits made from identical materials, where the differences are only detectable at a microscopic level.

How the process works

• Microscopic imaging – a specialised device captures highly detailed images of the item (up to 260× magnification)
  
• AI analysis – the AI compares the data with millions of originals and known counterfeits
  
• Confirmation of authenticity and a digital certificate of authenticity
  
• Financial guarantee – every authentication is 100% financially backed by Entrupy for one year
  

In partnership with Entrupy, Treasures offers authentication of your item and issues a digital certificate.

When can Entrupy not be issued, even though the item is authentic?
- unsupported brands
- unsupported model
- several authentication points missing at once due to age, wear or repairs (typically bags with a replaced interior, Balenciaga City bags that have lost their code tag, etc.)
- some cases where the colour has been changed by dyeing
- jewellery, watches, clothing